Taking a trip to New York or another similarly frosty climate? The New York Times (and I/O Merino) recommends layers of merino wool to keep you frostbite free and toasty warm in sub-zero temperatures.

The Times state layering is key. Our tips include layering I/O smooth and textured fabrics together to trap your body heat between the layers of clothing while relying on the thermo-dynamic merino wool fabric to give you maximum comfort.

New York Times also strongly advise against wearing cotton (frighteningly named the ‘White Death’) as it does not have the same temperature regulating and moisture-wicking properties that merino wool has!

Our brand manager Emma’s perfect New York winter outfit consists of:

Altitude full length tights under her jeans, because denim is produced from cotton and does not keep you warm!

On top Emma styles a Vital V Neck Tank in Carbon plus a Rapid V-Neck Longsleeve in black PLUS a Rapid stripe over the top.

To finish the look we love throwing a Nordic Unisex Vest over the top,  as it keeps your arms free but neck and head warm with the vest’s hood!

In temperatures of 4 degrees it will take around 30 to 45 minutes for you to get frostbite, the United States National Weather Service said, so don’t forget our three golden rules:

1. Layer your I/O Merino

2. Layer some more

3. You can never layer too much – it might even save your life!


To all our I/O Crew members, friends and customers in the US, we hope you’re staying warm – we recommend a stiff drink, hot chocolate and some I/O to get you through!

If you want to read the full New York Times article follow the link, http://cityroom.blogs.nytimes.com/2014/01/07/new-york-today-life-threatening-wind-chill/?partner=rss&emc=rss&smid=tw-nytimes.



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