At ioMerino, we’re not just committed to making awesome merino gear, we’re just as committed to doing the right thing at every step of the production process as well. Whether it’s the farms our merino wool comes from, the people who help make our garments or the environment, we’ve made every effort to ensure it’s not just the people who wear ioMerino who are better off.
From sheep to shelf
We call it ‘from sheep to shelf’ because we look at how we do things every single step of the way, from sourcing the wool where it all starts, right through to the finished product.
When we source our wool, we have two key criteria. Obviously we want the best possible quality wool to produce better quality garments. But we also want to make sure the sheep we take our wool from are farmed ethically. Thankfully, it’s no coincidence the best quality wool almost always comes from the best looked after sheep. In our case, that’s 100% local Australian Merino wool and more often than not from farms we’ve dealt with for generations. Which means animal lovers will love our standards as much as our gear.
Let’s be honest here, there are certain places on the planet where garments can be produced at a lower cost than others. And while that may be all well and good to keep costs and therefore prices down, sometimes that comes at a cost to the people who are making them. We’re not about to go finger pointing at any of our competitors, but let’s just say we handle our production differently. We care about the people who make our garments just as much as those who wear them. That’s why a lot of the production happens right here in Australia. And our partners in Thailand and Fiji who help out with the spinning and manufacture all work for companies who meet our standards.
We love the environment
Most of the products we make get worn, including by ourselves, out there in the natural environment. Up mountains, in forests, down rivers… in amongst some of Mother Nature’s finest work. So it’d be pretty silly of us to do something to go and mess that up. Where would we wear our gear then, right? The good news is, as a totally natural product, our Merino garments are already naturally better for the environment. And unlike some of those nasty synthetics, they even eventually break down to nothing when you’re done with them! And, of course, we keep an eye our production processes along the way to make sure we keep Mother Nature as happy as our customers.