So you want to be a sheep? Really? Not that we don’t love sheep. We do. After all, where would we be without them? Running around naked in our I/O without the Merino.
The thing is, if you’re going to be a sheep, at least be the black sheep of the flock. The one who thinks for itself. The one who does things a little bit, or maybe a lot, differently.
The one who knows popularity isn’t everything. Yours, or the brands you choose. Sometimes, popularity just means there’s an awful lot of sheep who follow each other liking the same thing. Instead of making up their own minds.
At I/O Merino, we make clothes for individuals. Independent, free spirited, free thinking, trail blazing individuals.
We make clothes that will help you stay warm and comfortable, even when you’re way out of your comfort zone. (Usually in places that are neither warm, nor comfortable!) After all, that’s where the magic happens, right?
We could have made ordinary gear, for ordinary people doing ordinary things. But we didn’t. We made uncompromising, high performance Merino wool thermal layers for uncompromising adventurers.
We used five generations of wool know-how, to create unique, natural fabrics that deliver a level of comfort and performance Mother Nature would be proud of. (To be fair, she’s the one responsible for creating the superfine Australian Merino wool in the first place.)
But it’s our passion for wool, our genuine love of nature and the outdoors, and our uncompromising commitment to producing the world’s best outdoor layers, that have turned those natural fibres into materials like literally nothing else on Earth.
And it’s those materials we use to make authentic, I/O Merino clothing. Clothing made both ethically and sustainably. Protecting the planet’s precious and spectacular natural environment we love exploring so much.
Yes, we’ve made I/O Merino just for you. Because you’re not just like ‘them’.
I/O Merino. Premium quality Merino thermal layers. Made from sheep, not for them. (Unless you happen to be a bit of a black sheep, in which case, these are made for you.)