If you’re the kind of person that likes to follow trails rather than blaze your own, you can stop reading now. Seriously. If you’d rather go with the flow and follow the flock, there’s nothing for you here. Move along. (Or click here.)
For the rest of you, welcome. You’ve come to the right place. Because at ioMerino we don’t make clothes for sheep, we make them from sheep.
Anyone can be part of the flock, buy what everyone else is buying, and be perfectly, ignorantly happy. That’s not what we’re about. We’re for the brave, adventurous souls who blaze their own trails, explore new horizons and go one step beyond. Who zig when others zag, take the virgin snow lines and the trails less traveled.
We make clothes that go the distance – because we know that’s what you want to do.
We make clothes that will help you stay warm and comfortable, even when you’re way out of your comfort zone. (Usually in places that are neither warm, nor comfortable!) After all, that’s where the magic happens, right?
We could have made ordinary gear, for ordinary people doing ordinary things. But we didn’t. We made uncompromising, high performance Merino wool thermal layers for uncompromising adventurers.
We used five generations of wool know-how, to create unique, natural fabrics that deliver a level of comfort and performance Mother Nature would be proud of. (To be fair, she’s the one responsible for creating the superfine Australian Merino wool in the first place.)
But it’s our passion for wool, our genuine love of nature and the outdoors, and our never ending commitment to producing the world’s best outdoor layers, that have turned those natural fibres into materials like literally nothing else on Earth.
And it’s those materials we use to make authentic, ioMerino clothing. Clothing made both ethically and sustainably. Protecting the planet’s precious and spectacular natural environment we love exploring so much.
Yes, we’ve made ioMerino just for you. Because you’re not just like ‘them’. You’re an Outsider. Like us.
ioMerino. Premium quality Merino thermal layers. Made from sheep, not for them.